The primary readership of Workers' Daily covers decision makers, executives, middle management and workers in large and medium-sized enterprises. The newspaper aims at protecting legitimate rights of the mass employees, raise their socialist awareness and working enthusiasm and provides propaganda for industrial economy.
Major contents of Workers' Daily are social activities and outstanding individuals, and its news is mainly provided by the newspaper's reporters and the mass working staffs in China. The newspaper reports 400 to 500 outstanding persons, receives 140,000 to 150,000 letters from ordinary people and publishes more than 1,000 of them on the average every year.
The paper has several supplements and specials including Ideality and Morality, Theory and Practice of Trade Unions, Friend to Entrepreneurs, Life in Trade Unions and so on, which often publishes speeches that provide solutions to disabuse workers.
Workers' Daily also published a periodical entitled Batman for Workers (Gongren Tongxunyuan), which aims to foster news writers among workers, and launched China News Correspondence College jointly with the Department of Journalism of China's Renmin University.