8. Principle of openness and balance
When States adopt measures to support the diversity of cultural expressions, they should seek to promote, in an appropriate manner, openness to other cultures of the world and to ensure that these measures are geared to the objectives pursued under the present Convention.
II. SCOPE OF APPLICATION
Article 3 - Scope of application
This Convention shall apply to the policies and measures adopted by the Parties related to the protection and promotion of the diversity of cultural expressions.
III. DEFINITIONS
Article 4 - Definitions
For the purposes of this Convention, it is understood that:
1. Cultural diversity
"Cultural diversity" refers to the manifold ways in which the cultures of groups and societies find expression. These expressions are passed on within and among groups and societies.
Cultural diversity is made manifest not only through the varied ways in which the cultural heritage of humanity is expressed, augmented and transmitted through the variety of cultural expressions, but also through diverse modes of artistic creation, production, dissemination, distribution and enjoyment, whatever the means and technologies used.
2. Cultural content
"Cultural content" refers to the symbolic meaning, artistic dimension and cultural values that originate from or express cultural identities.
3. Cultural expressions
"Cultural expressions" are those expressions that result from the creativity of individuals, groups and societies, and that have cultural content.
4. Cultural activities, goods and services
"Cultural activities, goods and services" refers to those activities, goods and services, which at the time they are considered as a specific attribute, use or purpose, embody or convey cultural expressions, irrespective of the commercial value they may have. Cultural activities may be an end in themselves, or they may contribute to the production of cultural goods and services.
5. Cultural industries
"Cultural industries" refers to industries producing and distributing cultural goods or services as defined in paragraph 4 above.
6. Cultural policies and measures
"Cultural policies and measures" refers to those policies and measures relating to culture, whether at the local, national, regional or international level that are either focused on culture as such or are designed to have a direct effect on cultural expressions of individuals, groups or societies, including on the creation, production, dissemination, distribution of and access to cultural activities, goods and services.
7. Protection
"Protection" means the adoption of measures aimed at the preservation,
safeguarding and enhancement of the diversity of cultural expressions. "Protect"
means to adopt such measures.