The website www.grandtour2007.com alluding to the suggestive itineraries of eighteenth-century European travellers was created in agreement between the partners and is addressed to the wider public, as well as to professionals in the field, offering information and assistance for the organization of individual trips across Europe, starting with the vernissages in the summer and through the autumn months, when the exhibitions in Venice, Kassel and Münster will end.
The website, which has registered over 25,000 contacts in two months, contains links and web portals to search for and reserve flights, hotels, transfers and anything else required to simplify the personalized organization of a journey through the great exhibitions. Behind these international initiatives involving organizational exchange, joint promotion, and services useful to the public, there is a precise concept: a plan for a cultural network, for a relationship of collaboration between institutions that respect the differences and cultural identity of each event, and at the same time consider them within a wider and more important context to promote art and culture.