1994年12 月,Drew女士作为国家地理旅行者杂志的广告总监涉足国家地理圈。
在这个圈子的9年时间中,她获得了两次提升,第一次是1998年被提升为旅行者杂志的发行人,两年后被再次提名为副总裁。
在任期内,Dawn带领该杂志连续四年获得最高销售收入增长纪录。同时,她高度关注国内销售业的发展,从旅行者的双月刊状态成功转型为8X频率,延伸了几个品牌。
Ms. Dawn Drew, Publisher and Vice President, National Geographic Traveler, USA
Ms. Drew joined the National Geographic Society as advertising director of National Geographic Traveler magazine in December 1994. During her nine years with the Society she has been promoted twice, first to Publisher of Traveler in 1998 and two years later to Vice President.
During her tenure at the Society, Dawn has led the magazine to four consecutive years of record page and revenue growth. She has also overseen the development of a national sales staff, and the successful transition from Traveler"s bi-monthly status to an 8X frequency with several brand extensions.